Today, ADEN MAKE-UP is a dynamically developing international cosmetics brand with more than 20 years of experience. Continuous innovation, excellent quality, professional approach, rich palette of colors.
Currently, TM Aden is present in 14 countries, including Sweden, Greece, Spain, The Netherlands, Portugal, Germany, Ukraine, Russia, and Hungary. The very first products were liquid matte lipsticks and pencils corresponding to their color. These two product lines are still the top positions of the brand.
Since then, the product range has expanded: more than 600 items, each of them will conquer you with its texture, quality, design, bright colors and elegant appearance. The products are inspired by Italian fashion and German quality. In the development of its products, quality is of paramount importance, in which only the most modern German and Italian ingredients that are favorable for the skin are used. Most of our products do not contain fragrances, which makes them available to sensitive or allergy-prone users. All items in the Aden product line are safe cosmetics. The company pays special attention to environmental protection and humanity , so the products are not tested on animals. Currently, there are about 15 fully vegan items among the products, that is, they do not contain animal raw materials, including dairy products, honey or eggs; the range of such products is constantly increasing.
Since the brand has been paying the most attention to the development of lip products for a long time, we can say that in this matter the products have reached their perfection. Matte lipsticks are characterized by a dense, uniform texture, easy to apply and very resistant to wear. They can withstand even the intake of low-fat food. The erasure also occurs gently, without the residual contours characteristic of many products of other brands. Lipstick for lips with a tattoo effect has an even more pigmented composition, giving the lips a beautiful matte shade that will perfectly complement any image. The creamy formula ensures the softness of the lips, a smooth, flawless finish. The product does not dry the lips, has a matte finish and is instantly absorbed without leaving a sticky layer. The lipstick is not imprinted and does not roll off for a long time. It has a light tinting effect, which allows you to touch up makeup less often.
Separately, it should be noted simple, ergonomic packaging. Now, when the world is striving for conscious consumption, reducing waste, plastic, the company's trend for the simplest, minimalistic and at the same time convenient packaging is most welcome. The company's policy is to focus on the quality of the contents, rather than the beauty and catchiness of the packaging design, which allows you to maintain very attractive prices with the highest quality of products.
Unique, special solutions and gorgeous colors characterize the brand ADEN Make-up.
Since 2020, the ambassador and consultant of the company is the master makeup artist Linda Shimko, whose recommendations are used in the development and updating of the assortment.