2020 was a difficult year for the Russian economy: the self-isolation regime hit hard on the incomes of the population, increasing the demand for low-budget products, such as pasta (belong to essential goods).
In January - April 2020, the production of pasta in the country increased by 18%, a year earlier (2019) the growth was 27%: on average, one person eats 9.9 kg. In 2018, the consumption of dry noodles reached 1 million 350.5 thousand tons (74 billion 44.6 million rubles). According to the market research of Intesco research group (2018-2019), Russians prefer “horns” (18%), spaghetti (15%) and “feathers” (13%). Among the attractive factors when choosing a product, survey participants noted affordable price (44%) and quality (36%).
According to BusinesStat, sales will reach 1,148 thousand tons by 2023.
The increase in production capacity led to an increase in raw material costs. According to the analytical company ProZerno, the cost of premium wheat flour in 2019 increased by 50% - 20.3 thousand rubles per 1 ton (13 300 rubles in 2018). In 2020, the trend continued due to the depreciation of the ruble, increasing the attractiveness of supplies from other countries.
The popularization of a healthy lifestyle and proper nutrition contributed to the appearance of new products: multi-cereal pasta, products made from whole grain flour, without added gluten.
In August 2020, the largest Hungarian company Mary-Ker Pasta Kft announced the start of deliveries to the Russian market of pasta made from wholegrain flour on an egg-free basis.
Mary-Ker Pasta Kft is one of the largest enterprises in Central Europe, equipped with modern equipment; two factories (in the cities of Dunakesi and Szekesfehervar) produce up to 40,000 tons of dry machine noodles per year. The interests of the manufacturer in the Russian Federation are represented by the partner of the HEPA Hungarian Export Development Agency, HEPA Moscow Office.
In the "family" Mary-Ker Pasta Kft - three brands that will delight Russian consumers not only with the price, but also with the variety of assortment: Don Francesco, Mandy-Fele and Dunakesz.
In addition to traditional pasta made from durum wheat, the range includes whole-grain dried pasta with added calcium, egg-free noodles, and 8 egg spaghetti with chopped spelt.
The Hungarian company has HACCP (food processing plant quality control system) and EN ISO 22000: 2005 quality certificates. Key partner Mary-Ker Pasta Kft is the world leader in the UNILEVER Food Solutions food market: Knorr, Breyers, Cornetto, Magnum, Lipton, Calvé and others.